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No Perfect Week

Personal running coaching for trail, marathon and ultra,
with an eye on the goal and the life your training needs to fit into.

Personal running coaching · Trail · Marathon · Ultra

Running that fits your life.

No Perfect Week is personal running coaching for those with a goal that requires more than a standard plan. You get direction, ongoing feedback and a plan that can be adjusted when training meets the rest of your life.

If you would like to talk about your goal and whether coaching makes sense, you can get in touch below. If you would first like an insight into what personal running coaching involves, read on under ‘See how running coaching works’.

Wooden bridge over water on a forest path in Teglstrup Hegn near Helsingør in autumn.
Teglstrup Hegn on an autumn training run
Three people walk up a forest path with rocks and dirt.
Person running in snow, with sunshine and forest in the background.
Patrick Bloem runs up a mountain path during Ultra Trail Snowdonia 2026 in Wales.
On the way up through the mountains during Ultra Trail Snowdonia in Wales.
Two runners on the beach beneath the white cliffs at Møns Klint during South Coast Ultra 50K.
Møns Klint on part of the 50K route at South Coast Ultra

The plan needs to fit the runner. Not the other way around.

One of the easiest things is to find or make a plan while sitting on the sofa with a warm cup of coffee, dreaming about completing your goal. This is often when motivation and enthusiasm are at their highest, and you have not yet felt the consequences of your choices.

And just as surely as night follows day, once the plan is under way, the challenges arrive too: bad weather, too little time, fluctuating motivation, injuries, chafing, soreness and everything else that can make you question whether the goal is worth it. This is exactly where a flexible plan and a coach start to show their value. Not because everything needs to change all the time, but because sometimes the right thing is to stay the course and other times to adjust.

It is not a sign that the goal was wrong or that you lack willpower. It is the part of training that cannot be planned from the sofa. A training programme can look excellent and still be wrong for the week it lands in. Work, sleep, illness and recovery rarely follow a spreadsheet out of sheer politeness.

No Perfect Week is built on a simple idea: Training can be ambitious, but it must also be adaptable. The goal stays the same when that makes sense. The path there is rarely a straight upward line.

But the plan is only the beginning

A plan is good to have. But it cannot account for everything.
The value lies in seeing what is happening, making decisions and adjusting what makes sense for you and your training journey. Nothing is changed simply to look busy.
Some of the things included in coaching are:

Clear direction towards your goal and specific training weeks, planned one to two weeks at a time, so you know what matters most right now.

Training is adapted to your response, calendar, recovery, illness and what we learn along the way. I help keep the goal clear and make the choices that make sense on the way there.

Feedback on completed training, ongoing dialogue and a regular online call. This is where we bring together what cannot be seen in a training chart.

There comes a time when the plan meets race day, and you need to feel, choose and carry on. Here, you have a coach who knows the path to this point and can be there when you need to talk things through along the way.

A relevant strength programme that supports your running training without becoming another full time project.

Pacing, energy and hydration need to be part of training before the race. Not something to invent on the day.

A training plan is the easy part

An app or AI can suggest intervals, kilometres and rest days. That can be useful. But a suggestion is not the same as coaching.

Coaching becomes relevant when your body responds differently than expected, your calendar changes, the terrain or route is particularly challenging, or one bad session suddenly takes up far too much space. This is where someone with experience and an understanding of the bigger picture needs to ask the annoyingly good questions and help choose the next step.

Sometimes we change the plan. Other times we leave it alone. Both require more attention than blindly trusting a schedule.

Runner wearing a running vest crosses shallow water during an ultra race in Vietnam.
Ultra race in Laan, Da Lat, Vietnam

About No Perfect Week

Coach, runner and advocate for flexible plans that fit into everyday life.

Behind No Perfect Week is a runner with more than 20 years of experience in marathon, trail, ultra and endurance.

My first marathon was in Copenhagen around 20 years ago. Since then, I have completed UTS 100M, Tjörnaparen 100K, Vietnam Laan Ultra Trail, Ironman Copenhagen and the Sub 10 Georg Fisher’s Tea Round, as well as winning GUUT 100K and running a wide range of races of varying distances and technicality.

Marathon, trail and ultra are therefore what I know best from my own training. But my own races are only one starting point. What matters is being curious about what works for the person who has to live with the training, not just complete it.

If you would like to know a little more about me, No Perfect Week and the vision behind it, you can read more here:

View from Ivinghoe Beacon in the UK, with a stone cairn and open landscape.
View from the summit of Ivinghoe Beacon, UK

Where and how do we begin?

You get in touch and briefly explain what you want to work towards. It does not have to be a finished plan. It is enough to have a goal, an idea or a question you want to take seriously.

We have a free call and find out whether coaching makes sense for you. You tell me about your goal, your running background and the support you are looking for, and you get a sense of what coaching can include.

If we both say yes to working together, we sort out the agreement and you get access to the Nolio training platform. From there, we begin with your goal, your current training and everything around it that also needs to work together.

Clear direction towards your goal and specific training weeks, planned one to two weeks at a time, so you know what matters most right now. We follow up regularly and adjust when it makes sense, so your training continues to fit both the goal and the reality it needs to work within.

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